The Ever-Leveling Playing Field

A Cyberfueled Growth Spurt
From The New York Times

This article was sent to me by my dad who is always on the lookout for interesting news bites especially regarding technology and its practical applications.

The article further investigates a now well-known concept; technology levels the playing field. The author cites how the evolution in the internet, email and programming is allowing companies to cater their services to small businesses (defined as ranging in size from 1 to 500 employees), a market segment previously ignored by larger companies. Using software like Microsoft's Small Business Server and search engines such as Google, companies are able to dramatically reduce operational overhead and target their marketing strategies on segments that are more likely to respond to their product offerings.

While not groundbreaking in its findings, the article provides interesting insights and specific examples which are encouraging to any entrepreneur and small business owner.